NS Trails hires Trans Canada Trail engagement officer for Cape Breton

October 10, 2014 – The Nova Scotia Trails Federation (NS Trails), as the recognized agent for the Trans Canada Trail (TCT) in Nova Scotia, is pleased to announce the hiring of Jessica Farrell as our Cape Breton Trans Canada Trail Engagement Officer. Farrell will be responsible for advancing the connection of waterway routes and land trail on Cape Breton Island.


Farrell brings a wealth of experience in public engagement, relationship building, communications and event planning to this position. "We are excited to have someone of Jessica's calibre and enthusiasm in this position," says NS Trails TCT Committee Chair, Blaise Mac Eachern. "Jessica will be partnering with community-based organizations on Cape Breton Island to help us achieve our goal of connecting the Trail in Nova Scotia by 2017, the 150th anniversary of Confederation."

"Hiking and spending time in the beautiful outdoors have been important to me throughout my life" says Farrell. "I am thrilled that I will be working with Nova Scotia Trails to engage communities on Cape Breton Island to take ownership of the wonderful opportunity to become part of the Trans Canada Trail network."

Farrell received her Bachelor of Business Administration from St. FX University in 2007 followed by an Advanced Diploma in Public Relations at NSCC Dartmouth Waterfront Campus in 2008. She is currently completing a Masters of Business Administration in Community Economic Development at Cape Breton University.

She will be hosting public engagement sessions and regularly meeting with key stakeholders on Cape Breton Island. "I look forward to helping create new opportunities for our Island through the connection of the Trans Canada Trail," says Farrell.

The proposed Phase 1 Trans Canada Trail would feature a water route that includes approximately 320 kilometres around the Bras d'Or Lakes. It would incorporate as many as 20 water access points for canoe and kayak enthusiasts wishing to explore the coastline and experience the rich cultural heritage of the historic communities located along its shores.

About NS Trails:

The Nova Scotia Trails Federation (NS Trails) is a non-profit organization and provincially registered charity that represents the interests of trail users and community-based volunteer trail groups in Nova Scotia. NS Trails supports the work of community groups in the planning, building, maintenance and management stages of recreational trails in communities throughout the province. For more information visit: www.novascotiatrails.com.

About the Trans Canada Trail:

TCT is a national non-profit organization that supports the development and use of a national Trail network. Partnering with all levels of government and donors, the Trail supports the work of approximately 400 local Trail groups across Canada through funding and promotion of their efforts to build and sustain the world's longest and grandest recreational trails. Currently the Trail is 72 per cent connected and TCT is on a bold mission to complete the Trail by 2017, in time to celebrate the 150th anniversary of Confederation. Once fully connected, the Trail will link Canadians from coast to coast to coast through nearly 1,000 communities and across incredible landscapes. For more information on the TCT, please visit: www.tctrail.ca.

Note to Photo Editors: Photo of Jessica Farrell available for publication upon request.

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Media contacts:

Vanda Jackson, Executive Director, NS Trails
Phone: (902)718-6424
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Blaise MacEachern, Chair, NS Trails TCT Committee
Phone: (902)625-1338
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


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